Palm Coast Farmers Market • palmcoastfarmersmarket.com
With Your Consent: We may share your information with third parties when you have given us explicit or implied consent to do so, including when you opt into partner or sponsor communications.
We work with market partners, sponsors, and affiliated businesses ("Partners") to deliver co-branded events, promotions, and services. We may share your contact information, demographic data, purchasing patterns, and event attendance data with Partners for purposes including:
When we share information with Partners, we require them to use it only for the purposes described and in accordance with applicable law. You may opt out of Partner sharing at any time (see Section 10).
Aggregated & De-Identified Data: We may create, use, and share aggregated, de-identified, or anonymized data derived from your information for any lawful purpose, including market research reports, advertising materials, industry benchmarking, academic research, and sponsor sales materials. This data does not personally identify you.
With Service Providers: We share information with third-party vendors who perform services on our behalf, including payment processing, email marketing, SMS delivery, cloud hosting, analytics, and advertising. These providers are contractually required to use your information only to provide services to us.
For Legal Reasons: We may disclose your information if required by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of the transaction. We will notify you of any such change via email or prominent notice on our website.
Publicly Available Information: Vendor business names, product categories, booth locations, and publicly shared event content may be displayed on our website, social media, marketing materials, and partner communications.
We believe in being transparent about how we derive value from the data we collect. In addition to the uses described above:
We compile anonymized and aggregated data about our market visitors, vendors, and event attendees into reports that we may sell or license to third parties, including sponsors, advertisers, real estate developers, municipal agencies, tourism boards, and media buyers. These reports contain statistical and demographic information and do not include your name, email, phone number, or other direct personal identifiers.
We may use information about your interests, activity, and demographics to deliver targeted advertising on our behalf or on behalf of our Partners, both on our Services and on third-party platforms. We may also share hashed or pseudonymized data with advertising platforms for audience matching and lookalike targeting purposes.
Vendor business information (business name, product category, general location, and publicly available contact information) may be included in paid or free directories, media kits, and partner materials.
With your consent (provided at account creation, event registration, or newsletter sign-up), we may share your contact information with select Partners whose products or services we believe may interest you. You may opt out at any time (see Section 10).
We use cookies, pixels, web beacons, and similar technologies to collect information about your interactions with our Services.
Google Analytics: We use Google Analytics to track site performance and visitor behavior, including pages visited, session duration, and referral sources. Google may use this data in accordance with its own privacy policy. You can opt out using the Google Analytics opt-out tool.
Do Not Track: Our website does not currently respond to "Do Not Track" browser signals.
If you subscribe to our email list (via sign-up form, vendor registration, or event registration), we may send you updates, event information, promotional offers, and partner/sponsor messages. We use MailerLite to manage our email campaigns. You can unsubscribe at any time using the link in any email.
Even after unsubscribing from marketing emails, you will continue to receive transactional emails related to your account, bookings, and payments.
By providing your phone number and creating an account on the Palm Coast Farmers Market platform, you consent to receive text messages, which may include:
Message frequency varies based on your activity and preferences. Message and data rates may apply. You can opt out of promotional SMS at any time by replying STOP to any message. Reply HELP for assistance. You may also manage your notification preferences in your account settings.
SMS messages are delivered via Twilio. By opting into SMS, you consent to the sharing of your phone number with Twilio for delivery purposes and with Partners for co-branded promotional messages (if you have opted in to Partner communications).
| Data Type | Retention Period |
|---|---|
| Account data | Life of account + 3 years after closure |
| Transaction records | 7 years (tax & legal compliance) |
| Marketing data | Until you opt out or request deletion |
| Analytics data | Indefinitely (aggregated/de-identified form) |
| Event & attendance data | Indefinitely (historical reporting & research) |
After the applicable retention period, we will delete or de-identify your personal information, unless a longer retention period is required or permitted by law.
Payments are processed securely through Stripe. Your payment information (card number, bank account details) is transmitted directly to Stripe and is never stored on our servers. We receive only transaction references, payment status, and receipt URLs from Stripe.
| Service | Purpose |
|---|---|
| Stripe | Payment processing |
| Twilio | SMS notifications |
| MailerLite | Email marketing |
| Google Analytics | Website analytics |
| Amazon Web Services | Cloud hosting & file storage |
| Facebook / Meta | Advertising, retargeting & audience insights |
| Additional Partners | As identified in co-branded promotions & events |
We are not responsible for the privacy practices of third-party services. We encourage you to review their privacy policies.
You have the right to know what personal information we collect, the purposes of collection, the categories of third parties with whom we share it, and the right to opt out of the "sale" or "sharing" of your personal information. We will not discriminate against you for exercising your rights.
Under the Florida Digital Bill of Rights (effective July 1, 2024), qualifying consumers have the right to access, correct, delete, and opt out of the sale of personal data and targeted advertising, subject to certain thresholds and exemptions.
To exercise any of these rights, email us at info@palmcoastfarmersmarket.com. We will respond within 45 days (or as required by applicable law).
Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected information from a child under 16, we will take steps to delete it promptly.
We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
This Privacy Policy is governed by the laws of the State of Florida, without regard to conflict of law principles. Any disputes arising out of or relating to this Privacy Policy shall be resolved exclusively in the state or federal courts located in Flagler County, Florida.
To the maximum extent permitted by law, Palm Coast Farmers Market and its officers, directors, employees, agents, and affiliates shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, data, or goodwill, arising out of or in connection with this Privacy Policy or our data practices, regardless of the theory of liability.
We may add tools, integrations, or features — including but not limited to advanced analytics, advertising technology, social media integrations, mobile applications, loyalty programs, and additional notification channels — in the future. We may also expand our data collection, use, and sharing practices. Any material changes will be reflected in an updated version of this Privacy Policy with a new effective date.
Your continued use of our Services after any changes to this Privacy Policy constitutes your acceptance of the updated terms.
Palm Coast Farmers Market
Email: info@palmcoastfarmersmarket.com
Website: www.palmcoastfarmersmarket.com
For privacy-related inquiries, data access requests, or to exercise your rights, please email us.